LG Announces The Next-Gen OLED EX
LG announced their next-generation OLED technology at CES. Dubbed OLED EX, LG promises a brighter display and picture accuracy, smaller bezels, and improved AI algorithms. Sounds promising; let’s discuss!
What’s Changed?
LG has said that the improvements in the EX panels (E for Evolution and X for eXperience) come from two changes.
The first is the addition of deuterium, an isotope of hydrogen, into the chemical makeup of the panel. LG claims that the addition of deuterium compounds to the organic layer will improve the efficiency of their organic light-emitting diodes (OLED) and will produce up to 30% more brightness. LG also claims that they have standardized the extraction of deuterium and can produce it in large quantities. Hopefully, this translates into no price hikes.
The second major announcement is the addition of algorithmic image processing with AI. LG says this new AI can predict the best image settings based on past use. This means it can continually shift individual pixels to produce the best and most vivid color and picture, no matter the environment. While not stated in the release, I expect LG to include the latest next-gen processors in the EX OLED panels.
Lastly, LG has promised a reduction in the already minuscule bezels of the OLED panels. Claiming they will reduce bezel size from 6mm to 4mm, LG is edging ever closer to a complete edge-to-edge picture.
When Is it Coming?
LG has stated that they will begin to incorporate OLED EX technology into their OLED panels in the second quarter of 2022. That said, it is unclear if they will face any significant disruptions or QC issues, so it’s hard to predict when they will hit the shelves. Pricing has not been announced.
Our Take
Samsung has hit the OLED market fast and hard with the announcement of their QD OLED panels. This announcement shows that LG is not taking this lightly and will fight to keep the title of King of OLEDs. On paper, a 30% brighter image is a welcomed addition. Only time will tell if the improved AI processing will lead to increased picture quality or the introduction of Skynet!
